03 Mar 2017
Why SEO (Search Engine Optimization) is Important
The job of a search engine is to take the information typed in by the user and locate the most relevant websites
using those keywords. Simply put, if you are not engaging in SEO, you are not on that first page of results – the other
guy is! By investing in search engine marketing, you are staying competitive with those other guys while giving your
brand name exposure 24 hours, 7 days a week and are sure to gain new customers – even while you sleep. Let’s take a
look at what a good SEO service can do for you while you take a snooze…
Optimal User Experience
SEO is ultimately about providing the user with the friendliest, fastest, best experience possible. A search engine
wants to provide the user with what they are looking for, and when it can do that, both parties are happy. A happy
visitor will become a returning visitor.
People unconsciously trust search engine results. If Google places Dave’s Donuts in the top spot of a search, then it
must have earned that place and it must be good. User then tells all his friends on Facebook and Twitter that he’s
going to Dave’s and he invites them, leaving the link for them to click as well. The laws of multiplication can
work pretty fast, and before you know it, a dozen hungry teens show up at Dave’s Donuts! Why? Because the search
engine matched everything perfectly, and it all pointed to Dave’s.
Optimal Potential for Conversion
Internet marketing, including SEO, attracts people who are already looking for your product or service. You don’t have
to scream, dance, or wear cool clothes to gain an audience; they are already convinced of their need which
is why they went searching in the first place. No bold print ad placed front and center on the magazine page
is required. You just have to present yourself in one of those top 5 results and – voila! They were looking
for you and you showed up right on time! You still have to convince them that you are the better company to
purchase from, but half the battle is over. Once they come to your website, if you have invested the same
tedious work to optimize the user’s experience with you by providing the content they seek, then you are
well on your way to gaining a new customer.
Optimal Exposure for Brand Awareness
As stated in point #2, people unconsciously trust search engine results. If Dave’s Donuts is #1, then Dave’s
serves the best donuts. But most users do not just run over to Dave’s the next hour and buy a dozen donuts
(unless they are local teenagers)! They do, however, file it somewhere or bookmark it. They go clicking around
the world numerous times before making a final decision. If your website is employing top notch SEO services,
how often might that user come across your company name while conducting his search? What if your company came
up 3 of the 5 times they searched for that desired product? Next thing you know, they have clicked through
to your website.
Optimal Insight into Your Customers
If your website is properly optimized, it will increase your search engine visibility, usability, and credibility,
all of which increase traffic to your site. Now that you are enjoying higher numbers of visitors, Google Analytics
(which every website should have set up) can track valuable information about your visitors. Find out what browser
they use, what key words, the technology they use, their geographical location, the days and times they are most
active, how much time they spent on a page…on and on. This information will help you discover your target market,
hone your advertising, and determine strategies based on facts rather than just educated guesses. The better you
know your customers, the better product or service you can provide, the higher the ROI.
Search engine optimization is no longer an option for businesses that want to be competitive, grow, and see returns
on investment. But it is only one piece of the puzzle. If your website does not contain viable content, then
no matter how much money or time you spend on SEO, it is wasted. Content will always be king. But when used
in conjunction with other important marketing tools, SEO will provide visibility, traffic, credibility,
branding and help you gain valuable insight into customer behavior.
It IS possible be on the first page of Google. Business Marketing Engine can remove the roadblock which is
preventing you from sitting in one of those cherished top 5 spots. Their SEO experts can analyze your website
and provide a full report of where you stand, make recommendations, and implement them. Get noticed. Get visitors.